Ford Motor Company

Video Script + Narrative Strategy
May 1, 2021
Writing, Editing, Scripting, Strategy
Writing, Editing, Scripting, Strategy

Project Overview

Supplier Diversity and Inclusion

Hired by Zara Creative based out of Detroit, I was contracted to draft the script for a two-minute promotional video for Ford Motor Company. This particular video for the Supplier Diversity and Inclusion department had to balance the promotion of the company’s legacy, amplify its equity and diversity impact throughout the decades, and thread it all with a call to action that sought a more audacious future for all.

I supported with narrative strategy by generating ideas for the direction of the video and then wrote and edited the piece in its entirety.