American Red Cross

Campaign Trailer, Digital Zine
April 1, 2021
Writing, Editing, Scripting, Narrative, Strategy, Narration, Audio Recording

Project Overview

Hired by Studio 1504 based out of Birmingham, I was brought onto a dynamic storytelling and content team to craft wholesale copy for a project called Layers. Layers, by American Red Cross, is a storytelling campaign that hopes to humanize the Black community and draw attention to the urgency for Black blood donation to fellow Black community members due to diseases like Sickle Cell Anemia, which disproportionately impacts the Black community.

I was responsible for the campaign trailer script and narration, as well as all the copy and narrative strategy for the accompanying digital Zine.