Nike - GumboFit

Published Feature Article (App)
September 22, 2021
Writing, Editing, Narrative Strategy

Project Overview

"GumboFit: Community Over Everything"

For this piece, I was hired by Nike to help serve as a narrative strategist and lead copywriter for an article and video promoting the story of GumboFit, a Chicago-based fitness and run-crew diversifying access in sport.

As a strategist, I was involved early in the development process and worked alongside the Director and Creative Director to help bring the unique tone of the piece to life, mostly through the narrative article featured in the Nike App that supplemented the featured video.